Our client approached us to create a campaign promoting the habit of a nutritious breakfast for children. Their vision? To make a healthy breakfast an everyday reality for 100 million schoolchildren across Asia, the Middle East, and Africa by 2023.
The campaign launched in Kenya and Nigeria before expanding to Indonesia, Thailand, Malaysia, Singapore, Pakistan, and Sri Lanka.
It was a massive success, helping parents across continents recognize the importance of a nutritious breakfas.

BlueBand Breakfast Campaign - Hoops 30S (Kenya & Nigeria)

BlueBand Breakfast - Hoops 30S (South East Asia) 
Indonesia, Thailand, Malaysia & Singapore

BlueBand Breakfast - Hoops 30S (East Asia)
Pakistan & Sri Lanka

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