Knorr’s Eat for Good campaign is all about making better food choices—for your health, your family, and the planet.
Every meal we eat has an impact, and even small changes can make a big difference. But let’s be real—getting kids to eat nutritious food isn’t always easy. That’s where Knorr comes in. By making good food taste amazing, we help parents serve up meals that kids love while also making a positive impact on the world. Eat better, live better, and change the world—one plate at a time.
The client has ask us to create films for South East Asia such as Thailand, Indonesia, Malaysia, Singapore and Vietnam.
Every meal we eat has an impact, and even small changes can make a big difference. But let’s be real—getting kids to eat nutritious food isn’t always easy. That’s where Knorr comes in. By making good food taste amazing, we help parents serve up meals that kids love while also making a positive impact on the world. Eat better, live better, and change the world—one plate at a time.
The client has ask us to create films for South East Asia such as Thailand, Indonesia, Malaysia, Singapore and Vietnam.
Campaign Key Visuals
The key visuals follow a split screen art direction.
On the left, a talent holds up a Future 50 Food* ingredient, covering their face. On the right, we reveal a delicious dish made from that very ingredient. The message flows across both sides, leading to a call to action and a pack shot where the final dish is showcased.
*Future 50 Foods selected by Knorr and WWF, that are considered to be sustainable, nutritious, and delicious, potentially shaping the future of food systems and diets for a healthier planet.
