The National University Centre for Organ Transplantation (NUCOT) wanted a message to encourage Singaporeans to support organ donation.
So we created a message that works just like organ donation:
âDonated Voicesâ is an appeal to support organ donation that is cut together from old recordings of deceased voice artists.
âDonated Voicesâ is an appeal to support organ donation that is cut together from old recordings of deceased voice artists.
Permission was obtained from the families of the deceased and we searched through 30 hours worth of old recordings to piece it together.
It became a simple way to show that through organ donation, you can keep giving once you are gone.
D&AD Wood Pencil / Radio Advertising / Sound Design & Use of Music for Radio Advertising / 2016
D&AD Wood Pencil / Radio Advertising / Sound Design & Use of Music for Radio Advertising / 2016
Credits:
Agency: MullenLowe Singapore
Client: The National University Centre For Organ Transplantation
Client: The National University Centre For Organ Transplantation
Country: Singapore
Copywriter: Andrew Ho, Guy Lewis
Creative Director: Erick Rosa, Dominic Stallard
Designer: Caili Goh
Illustrator: Jason Lan
Music Arranger: Stephen Webster
Music Composer: Terry Devine-King
Producer: Jenna Lange
Sound Engineer: Andy Smit, Stephen Webster:
Voice Over Artist: Adam Behr
