Creating real change isn’t clean work—it’s messy, gritty, and full of sweat. But when it’s for a good cause, those stains become badges of honor.
With Stains of Pride, we celebrate the dirt, sweat, and grime that come from making a difference—whether it’s planting trees, cleaning up beaches, or building a better future. And thanks to Skip / Persil / Omo, washing them off is the easy part.
Because when we get dirty for good,
we wear those stains with pride.
Because when we get dirty for good,
we wear those stains with pride.
DIG. Dirt is Good.

DIG Stains of Pride Film (Manifesto)