PERSIL / SKIP / OMO / BREEZEĀ
The brief was to recreate the laundry world to reimagine how stains are removed.In the new product story weĀ capture real stain removal live. We ditched the CGI underwater stain removalĀ to a superĀ macro camera shotĀ to show how stains vanish in real life.
By doing this, we make ourĀ stains removal ownable, proving DIG is the expert in laundry performance. Who says stains are not beautiful? We keep the whole stain removalĀ authentic, impactful, and visually consistent by shooting everything live on cam.Ā
From product pour inside and outside of water, to how our product finds a stain and attack it, to stain removal and then to showing extremely clean garment.Ā
All these was created,Ā planned, shot and produced inĀ a modular approach, markets can mix and match assets to fit their product story. This approach is also aligned with the characteristic of the brand where are showing how real and authentic we are.
The brief was to recreate the laundry world to reimagine how stains are removed.In the new product story weĀ capture real stain removal live. We ditched the CGI underwater stain removalĀ to a superĀ macro camera shotĀ to show how stains vanish in real life.
By doing this, we make ourĀ stains removal ownable, proving DIG is the expert in laundry performance. Who says stains are not beautiful? We keep the whole stain removalĀ authentic, impactful, and visually consistent by shooting everything live on cam.Ā
From product pour inside and outside of water, to how our product finds a stain and attack it, to stain removal and then to showing extremely clean garment.Ā
All these was created,Ā planned, shot and produced inĀ a modular approach, markets can mix and match assets to fit their product story. This approach is also aligned with the characteristic of the brand where are showing how real and authentic we are.
DIG - Global MOA 1.0
