To celebrate 100 years of BlueBand, we made a film that travels through time—
literally. Starting in 1923, we followed the journey of a humble margarine spread as it grew into a global breakfast icon.
From war-time kitchens to the debut of paper tubs and metal tins, all the way to today’s family tables,
we brought each era to life. Shot entirely in one country, with every vintage pack and set built from scratch,
it’s a nostalgic tribute to a century of spreading goodness.
literally. Starting in 1923, we followed the journey of a humble margarine spread as it grew into a global breakfast icon.
From war-time kitchens to the debut of paper tubs and metal tins, all the way to today’s family tables,
we brought each era to life. Shot entirely in one country, with every vintage pack and set built from scratch,
it’s a nostalgic tribute to a century of spreading goodness.
